Best For
- You want QD-OLED colour and HDR above everything else.
- You game in a darker room and want HDR brightness that pops.
- You are happy to run an external streaming box instead of Tizen.
Samsung S90F: Stunning QD-OLED Picture and Gaming, Held Back by the OS
Quick take
Six owners rate the S90F's picture at or near the best they have seen, and five who have owned an LG alongside it prefer the Samsung on colour, HDR and off-axis viewing — one citing the colour banding that shows on WOLED but almost never on QD-OLED. Two things pull back. Three owners find the Tizen OS genuinely unpleasant, one unable to launch Netflix in fewer than three clicks. And two who have used both say the C5 handles motion and upscaling better, describing fast-game motion as buttersmooth on the LG against slightly choppy on the Samsung.
The Samsung S90F is an OLED TV often brought up in premium TV comparisons, especially by users who want rich contrast, vibrant colors, and a cinematic feel for both movies and gaming.
Bright-room TV with strong HDR punch
Quick Verdict: Is Samsung S90F Worth Buying?
A QD-OLED panel owners rate among the best, with a clear colour and HDR edge over LG's OLEDs. The Tizen OS and motion handling are the real costs.
Evidence confidence: High.
Product Signal Summary
These signals summarize buyer interest, feedback direction, discussion volume, and whether attention around Samsung S90F appears to be rising, stable, or cooling. Based on 156 public discussions.
User Impression
+57%
Positive Sentiment Mix
156
18
133
5
Volume
156
Velocity (30d)
142.9%
Trending now Momentum
42.9%
Heating up Quick actions
The stunning QD-OLED picture that wins owners over
A QD-OLED picture six owners rate highly, with five independent comparisons preferring it to LG's OLEDs on colour and HDR.
The Tizen OS is the clearest complaint at three owners, with motion and upscaling trailing the C5 for two more. • Total evidence snippets: 23 • Updated Sep 4, 2026
Strengths
- Stunning QD-OLED picture
- Bright, punchy HDR and a gaming favourite
- Owners of both prefer it to LG's OLEDs on colour
- The anti-glare coating handles direct light well
Common Complaints
- Janky Samsung smart-TV OS
- Reliability and QC worries
- It still wants a darker room
- Motion and upscaling trail the C5
- Upgrading from an S90C may not be worth it
Who Should Buy Samsung S90F — and Who Should Avoid It
Best for buyers who want an immersive picture for movies and gaming with a premium feel who care about picture quality best. Compare alternatives if forces profile selection on every app launch would affect your daily use.
Not For
- You play fast competitive games where motion clarity decides it.
- You watch a lot of sub-4K content and need strong upscaling.
- You want a built-in smart TV OS that stays out of your way.
Check live pricing and availability — this link helps keep the research running.
Check local offer Affiliate link — supports the site at no extra cost.Evidence From Public Buyer Discussions
These examples show the repeated buying signals behind Samsung S90F. Use them to check strengths, complaints, and buyer fit before treating isolated comments as full reviews. • Updated Sep 4, 2026
Pro Samsung S90F vs LG C5: colour wins, motion loses
Samsung S90F gets its strongest positive signal from picture quality best. The points below summarize why buyers keep it on their shortlist.
Like qD-OLED panel outshines rival OLEDs 2026-09-01
[r/4kTV] Are they both floor models or just the s90f? Generally speaking the s90 panel with QDLED is better than the c5, the upscaling and motion on c5 is better. I watch sports and movies in 4k so went with the s90f
Like stunning OLED picture quality 2026-08-23
I bought my s90f 2 days ago and seen the qm7l in store at best buy, get the s90f it will blow your mind. OLED is just better technology and its quantom dot.
Like one of the best screens 2026-08-23
The S90F is one of the best screens I have ever seen….provided you can make the room dark.
Like anti-glare works very well in direct light 2026-06-23
I have an S95D and S90F. The anti glare works extremely well if you’re getting hit with direct light. In my old house there was a window on the opposite wall so the anti glare was a requirements. Now I’m in a place where the window is perpendicular to the TV and the S90F looks great. I’m glad I didn’t kick in the extra $1k. It wasn’t necessary
Like hDR brightness pops off the screen 2026-06-11
S90F or C5 If it’s purely for gaming in a dark room, I would have to go for the S90F. HDR brightness on a QD-OLED pops off the screen. If you are going to be using for movies and/or mostly in brighter lot room, then C5. S90F has a very effective anti-reflective panel but can give a slightly purplish hue if the room is bright. C5 will retain its deep inky blacks wherever you have it. In a dark room, S90F wins, its brightness and wider colour range, just looks stunning. I have both, they are both great TVs If y
Like brighter better clarity 2026-06-11
I have S90C, should I upgrade to S90F? I can't help it. Every time I go to Costco and seeing S90F. It just makes me feel like I want to upgrade. I wish I could compare S90C and S90F next to each other. All I know is S90F brighter, better clarity and higher color volume. Does S90F higher color volume look oversaturated or it still looks natural? For those who did the upgrade from S90C to S90F, do you notice it's a noticeable different in term of display quality? Do you regret with the upgrade? S90C S90F S90C
Like more depth and pop than LG G5 2026-06-11
I just can't get my G5 to look good gaming I know I'll get downvotes just for even saying this. But I simply cannot get my G5 to look as good as my Samsung S90F or S90D. Depth or pop, whatever you wanna call it, just isn't there. Things look washed out or flat, and I think the answer probably lies somewhere in the black stabilizer, white stabilizer and fine black areas settings, but I just can't seem to find the right combination. I've messed with all the game settings and TV settings and I just can't do it. Can s
Like better gaming performance 2026-06-11
You are on an LG forum, so all your answers will be skewed towards LG, for instance, no one mentioned the color accuracy of the QD-OLED panel vs the WOLED that the LGs both have, or the color-banding that exists on WOLED panels that almost never appears on QD-OLED, I have both an LG C6 and a Samsung S90F and I can tell you that the S90F is far better at gaming, color accuracy, off-axis viewing, and HDR brightness. HDR10 vs Dolby Vision is only really a large issue on cheaper televisions with poor tone-mapping, ver
Like picture looked more natural 2026-05-31
LG C5 or S90f for €100 less? I'm hesitating between the LG C5 and the Samsung S90F (QD OLED), which I can get for €100 less. Which one would you recommend? I went to a store to compare them, and the S90F's picture looked much more natural and appealed to me more than the C5's, even though I could only compare the 55-inch and 77-inch models, so WOLED. Even in the YouTube comparison videos, the Samsung looks better to me. But everyone here seems to be bashing Samsung in favor of LG and the C5, so it makes me quit
Like excels as a gaming TV 2026-04-25
I’ve got a c4 and s90f. The s90f is my gaming and works best for that purpose.
Like £100 more expensive than S93F 2026-04-17
S90F vs S93F What is the difference between these two? I can get the S93F for £100 cheaper than the S90F and can't really find what the difference between the two models are, thanks in advance. S90F S93F S90F S93F
Like looks insane 2026-02-13
the S90F looks absolutely insane, highly recommend
Like picture quality best 2026-01-31
The s90f is the best out of these TVs in terms of picture quality , but the OS is kinda jank ,so I would suggest getting a separate streaming box and they dont have the greatest reputation when it comes to Reliability and QC (although all my samsung tvs have been great , knock on wood ) . Sony is aight but you get the Sony brand + reliability + processing.
Like picture and panel quality 2026-01-20
i just bought the c5 but feeling like made the wrong choice bcos s90f has a better panel. may usage are waching movies, youtube and also i am an cinematograpger, editor and colorist so it will be my main workhorse. just feeling bad that i bought an inferior panel purely based on color volume, brightness is not an issue but colors are. c5 s90f c5 s90f
Like bundle value 2026-01-13
The S90F + free soundbar bundle is a no-brainer.
Like bright 2026-01-10
We have the S90F and it’s great. Super bright and HDR10+ is amazing. I don’t feel like we are missing out on Dolby Vision.
Like flawless experience 2026-01-02
Can only tell you my experience with an S90F has been flawless. Zero issues, perfect panel, delivery was on time and a great experience. I would honestly ignore a lot of the haters on Reddit, its the LG army here. And anecdotally I am seeing A LOT of people reporting issues (on here) with C5 and G5 units. Dead on arrival, dead pixels, terrible unifority... y
Like handles window reflections well 2026-01-01
I just got an S90F and have been very happy with it so far. It is directly across from a window and unless you’re watching a lot of dark shows/movies the reflections are not noticeable. Obviously will be even less noticeable on a S95F
Con Brightness, HDR and gaming performance
Check forces profile selection on every app launch before buying Samsung S90F, especially if it affects your daily use case.
Complaint Not worth upgrade 2026-06-11
Such a stupid upgrade unless you go up in size. Depending on the region, you're not even guaranteed to get the qd-oled panel your S90C has
Complaint Forces profile selection on every app launch 2026-06-07
Why does my S90F make me select the ONLY profile on the TV every time I open an app? S90F, 2025, latest firmware. One Samsung profile on the TV. Auto sign-in enabled. Turn TV on. Click Netflix. TV interrupts with a profile picker showing my one (1) profile. Select it. It signs me in with no password, then kicks me back to the home screen. Click Netflix again. NOW it opens. That's three clicks and an interruption to do the one thing a TV exists to do. Already tried: deleting the Samsung account from the TV and r
Complaint UI is garbage 2026-06-05
Samsung S90FD UI question Hey everyone. I have a specific question and thought this is the best place to ask. I upgraded my TCL 55" 4K Roku TV, which I enjoyed for a couple of years, to a costco version of s90F, mainly for the 120Hz and VRR. As much as I enjoy the upgraded screen, the Samsung UI is an absolute garbage IMO. I hate it so much I want to put that TV back in it's box and drive it to Costco. I disabled all the AI features and samsung tv plus but I can't disable the autoplay, the menu is all over the pla
Complaint warranty service nightmare 2026-02-20
Samsung S90F failed in 6 weeks warranty service nightmare Purchased a Samsung S90F 55" on December 29. On February 12, it developed a horizontal flickering line across the screen. I was slightly outside Best Buy's exchange period. They told me Samsung's 1-year warranty must be used first. Geek Squad said the same. Samsung troubleshooting didn't fix it, so they scheduled a technician. The tech never contacted me. When I reached out myself, they said they couldn't service a 55" and would notify Samsung. Samsung t
Complaint Motion handling on fast games choppier than C5 2026-06-01
I had both the C5 and s90f and imo the c5 was way better (for gaming) The s90f has more vivid colors, but the motion handling when moving fast on games to be was buttersmooth on the C5 and a bit choppy and didnt look as good on the C5.
View all retained evidence snippets (23)
Like qD-OLED panel outshines rival OLEDs 2026-09-01
[r/4kTV] Are they both floor models or just the s90f? Generally speaking the s90 panel with QDLED is better than the c5, the upscaling and motion on c5 is better. I watch sports and movies in 4k so went with the s90f
Like stunning OLED picture quality 2026-08-23
I bought my s90f 2 days ago and seen the qm7l in store at best buy, get the s90f it will blow your mind. OLED is just better technology and its quantom dot.
Like one of the best screens 2026-08-23
The S90F is one of the best screens I have ever seen….provided you can make the room dark.
Like anti-glare works very well in direct light 2026-06-23
I have an S95D and S90F. The anti glare works extremely well if you’re getting hit with direct light. In my old house there was a window on the opposite wall so the anti glare was a requirements. Now I’m in a place where the window is perpendicular to the TV and the S90F looks great. I’m glad I didn’t kick in the extra $1k. It wasn’t necessary
Like hDR brightness pops off the screen 2026-06-11
S90F or C5 If it’s purely for gaming in a dark room, I would have to go for the S90F. HDR brightness on a QD-OLED pops off the screen. If you are going to be using for movies and/or mostly in brighter lot room, then C5. S90F has a very effective anti-reflective panel but can give a slightly purplish hue if the room is bright. C5 will retain its deep inky blacks wherever you have it. In a dark room, S90F wins, its brightness and wider colour range, just looks stunning. I have both, they are both great TVs If y
Complaint Not worth upgrade 2026-06-11
Such a stupid upgrade unless you go up in size. Depending on the region, you're not even guaranteed to get the qd-oled panel your S90C has
Like brighter better clarity 2026-06-11
I have S90C, should I upgrade to S90F? I can't help it. Every time I go to Costco and seeing S90F. It just makes me feel like I want to upgrade. I wish I could compare S90C and S90F next to each other. All I know is S90F brighter, better clarity and higher color volume. Does S90F higher color volume look oversaturated or it still looks natural? For those who did the upgrade from S90C to S90F, do you notice it's a noticeable different in term of display quality? Do you regret with the upgrade? S90C S90F S90C
Like more depth and pop than LG G5 2026-06-11
I just can't get my G5 to look good gaming I know I'll get downvotes just for even saying this. But I simply cannot get my G5 to look as good as my Samsung S90F or S90D. Depth or pop, whatever you wanna call it, just isn't there. Things look washed out or flat, and I think the answer probably lies somewhere in the black stabilizer, white stabilizer and fine black areas settings, but I just can't seem to find the right combination. I've messed with all the game settings and TV settings and I just can't do it. Can s
Like better gaming performance 2026-06-11
You are on an LG forum, so all your answers will be skewed towards LG, for instance, no one mentioned the color accuracy of the QD-OLED panel vs the WOLED that the LGs both have, or the color-banding that exists on WOLED panels that almost never appears on QD-OLED, I have both an LG C6 and a Samsung S90F and I can tell you that the S90F is far better at gaming, color accuracy, off-axis viewing, and HDR brightness. HDR10 vs Dolby Vision is only really a large issue on cheaper televisions with poor tone-mapping, ver
Complaint Forces profile selection on every app launch 2026-06-07
Why does my S90F make me select the ONLY profile on the TV every time I open an app? S90F, 2025, latest firmware. One Samsung profile on the TV. Auto sign-in enabled. Turn TV on. Click Netflix. TV interrupts with a profile picker showing my one (1) profile. Select it. It signs me in with no password, then kicks me back to the home screen. Click Netflix again. NOW it opens. That's three clicks and an interruption to do the one thing a TV exists to do. Already tried: deleting the Samsung account from the TV and r
Complaint UI is garbage 2026-06-05
Samsung S90FD UI question Hey everyone. I have a specific question and thought this is the best place to ask. I upgraded my TCL 55" 4K Roku TV, which I enjoyed for a couple of years, to a costco version of s90F, mainly for the 120Hz and VRR. As much as I enjoy the upgraded screen, the Samsung UI is an absolute garbage IMO. I hate it so much I want to put that TV back in it's box and drive it to Costco. I disabled all the AI features and samsung tv plus but I can't disable the autoplay, the menu is all over the pla
Like picture looked more natural 2026-05-31
LG C5 or S90f for €100 less? I'm hesitating between the LG C5 and the Samsung S90F (QD OLED), which I can get for €100 less. Which one would you recommend? I went to a store to compare them, and the S90F's picture looked much more natural and appealed to me more than the C5's, even though I could only compare the 55-inch and 77-inch models, so WOLED. Even in the YouTube comparison videos, the Samsung looks better to me. But everyone here seems to be bashing Samsung in favor of LG and the C5, so it makes me quit
Like excels as a gaming TV 2026-04-25
I’ve got a c4 and s90f. The s90f is my gaming and works best for that purpose.
Like £100 more expensive than S93F 2026-04-17
S90F vs S93F What is the difference between these two? I can get the S93F for £100 cheaper than the S90F and can't really find what the difference between the two models are, thanks in advance. S90F S93F S90F S93F
Complaint warranty service nightmare 2026-02-20
Samsung S90F failed in 6 weeks warranty service nightmare Purchased a Samsung S90F 55" on December 29. On February 12, it developed a horizontal flickering line across the screen. I was slightly outside Best Buy's exchange period. They told me Samsung's 1-year warranty must be used first. Geek Squad said the same. Samsung troubleshooting didn't fix it, so they scheduled a technician. The tech never contacted me. When I reached out myself, they said they couldn't service a 55" and would notify Samsung. Samsung t
Like looks insane 2026-02-13
the S90F looks absolutely insane, highly recommend
Like picture quality best 2026-01-31
The s90f is the best out of these TVs in terms of picture quality , but the OS is kinda jank ,so I would suggest getting a separate streaming box and they dont have the greatest reputation when it comes to Reliability and QC (although all my samsung tvs have been great , knock on wood ) . Sony is aight but you get the Sony brand + reliability + processing.
Like picture and panel quality 2026-01-20
i just bought the c5 but feeling like made the wrong choice bcos s90f has a better panel. may usage are waching movies, youtube and also i am an cinematograpger, editor and colorist so it will be my main workhorse. just feeling bad that i bought an inferior panel purely based on color volume, brightness is not an issue but colors are. c5 s90f c5 s90f
Like bundle value 2026-01-13
The S90F + free soundbar bundle is a no-brainer.
Like bright 2026-01-10
We have the S90F and it’s great. Super bright and HDR10+ is amazing. I don’t feel like we are missing out on Dolby Vision.
Like flawless experience 2026-01-02
Can only tell you my experience with an S90F has been flawless. Zero issues, perfect panel, delivery was on time and a great experience. I would honestly ignore a lot of the haters on Reddit, its the LG army here. And anecdotally I am seeing A LOT of people reporting issues (on here) with C5 and G5 units. Dead on arrival, dead pixels, terrible unifority... y
Like handles window reflections well 2026-01-01
I just got an S90F and have been very happy with it so far. It is directly across from a window and unless you’re watching a lot of dark shows/movies the reflections are not noticeable. Obviously will be even less noticeable on a S95F
Complaint Motion handling on fast games choppier than C5 2026-06-01
I had both the C5 and s90f and imo the c5 was way better (for gaming) The s90f has more vivid colors, but the motion handling when moving fast on games to be was buttersmooth on the C5 and a bit choppy and didnt look as good on the C5.
Compare Alternatives
Products frequently compared alongside Samsung S90F:
LG C5 OLED
Smoother motion for fast gaming and a friendlier OS; the S90F wins on pop and brightness
Samsung S95F
The matte anti-glare sibling if your room is bright and reflections are a concern
Trend and Demand Signals
These charts show discussion volume, sentiment direction, momentum, and alternatives so you can judge whether interest in Samsung S90F is rising, stable, or cooling.
Sentiment Distribution, Keyword Volume, and Momentum
What this shows How positive, neutral, and negative opinions about this product are distributed across public discussions.
How to read it Larger areas or segments indicate a bigger share of discussion; green is positive, yellow is mixed, red is negative.
What it suggests here Mostly positive overall (Positive +57%).
Sentiment counts
Positive · 18
Neutral · 133
Negative · 5
What this shows How often this product is discussed compared to other products in the same category.
How to read it Longer bars indicate more frequent mentions in public discussions.
What it suggests here Above-average discussion volume vs category peers (rank #5).
What this shows How quickly discussion interest is changing, and whether that change is accelerating or slowing down.
How to read it Points further to the right indicate faster velocity; higher points indicate accelerating interest.
What it suggests here Trending quickly right now, and momentum is heating up.
Buying Questions About Samsung S90F
Quick answers to the main review, complaints, buyer-fit, and comparison questions shoppers ask before choosing Samsung S90F.
Is the Samsung S90F picture quality better than the LG C5?
On colour and HDR, five independent comparisons here say yes. An owner of an LG C6 and an S90F cites colour accuracy, off-axis viewing and the colour banding present on WOLED but almost never on QD-OLED. An owner of a G5 cannot get it to match the S90F's depth and pop. Another who owns both picks the S90F for dark-room gaming. But two owners give the C5 the edge on motion and upscaling, one describing C5 motion as buttersmooth against a slightly choppy S90F in fast games. Colour and HDR to Samsung, motion and processing to LG.
Is the Samsung S90F good for gaming?
It's a gaming favorite — owners use it as their dedicated gaming TV and praise HDR that pops off the screen in a dark room. The one caveat is that a C5 owner found LG's motion slightly smoother for fast-moving games.
Is the Samsung S90F bright enough for a living room?
Owners are split by what they mean. On reflections it does well: one has it directly opposite a window and says reflections are not noticeable unless watching dark content, and another who also owns an S95D says the anti-glare works extremely well under direct light. On contrast it is a different story: one owner calls it among the best screens they have seen provided the room is dark, and another notes the anti-reflective panel can give a slightly purplish hue in a bright room while the C5 keeps its inky blacks anywhere.
Does the Samsung S90F smart-TV OS have problems?
Three owners say yes. One calls the Samsung UI absolute garbage and cannot disable autoplay even after switching off the AI features and Samsung TV Plus. Another is made to select their only profile every time they open an app, which then returns them to the home screen — three clicks to launch Netflix. A third recommends buying a separate streaming box outright because the OS is jank. If the picture is what you are buying, an external streaming device largely sidesteps the problem.
Is the Samsung S90F reliable, and how is the QC?
It's a real consideration. One owner's set developed a flickering line six weeks in with a frustrating warranty experience, and another notes Samsung's mixed QC reputation. Buying from a retailer with an easy return/warranty path is wise.
Should I upgrade from an S90C to an S90F?
One owner advises against it unless you are also going up in screen size, calling it a poor upgrade otherwise. They raise a point worth checking first: depending on your region you are not guaranteed to receive the QD-OLED panel your S90C has, because the line has shipped with more than one panel type. If the upgrade appeals mainly on brightness and colour volume, the size increase is the part that reliably delivers.
How We Analyze Buyer Feedback
These insights are generated from public Reddit posts and comments, then grouped into recurring praise, complaints, and buying patterns to make the page easier to scan.
Evidence snippets are selected from public discussions and grouped into themes. Counts represent how often a theme appears in the available evidence, not a survey or rating.